5% of all Advertising is liked. 6% of all advertising is disliked. 89% of all advertising doesn’t get noticed at all.

This is an uncomfortable statistic and ad land is dealing with it by sticking its’ head in the sand. Advertisers consistently make the mistake of thinking their customers care about marketing communications.

There are so many messages out there that the human brain has had to evolve to block out the stuff that doesn’t interest it. So if you’re not producing content that instantly entertains you’re wasting your time.

Remarkable Films produce content that people remark on and share.

There’s a message in every film but the end user will never feel like they’re being sold to.